Thursday 11th August 2011
Red Interiors – Hi-Lo Store
This clothing store in Belo Horizonte, MG, Brazil, is a store that takes red interior design to heart. Designed by David Guerra this store rocks ravishing red throughout.
Description from the Interior Designer
The clothing store follows the Hi and Low style, in a mix of opposites with recognized, young, conceptual and basic brands. The concept extends for the interior architecture, in a contrast of colours, materials and sensations.
In the area of clothing exposition, we explored lightness and romanticism by using the colours white, silver and dry golden. Contrasting with French wallpapers on the screens, the buttoned fabric in the service area and the work in lace-trimmed on the wall make the environment gentle for choosing clothes.
In the dressing-rooms area, the red and pink colors assume the role of seduction, glamour, passion and sensuality.
It’s the transformation for the stars and every star has a stage. Red curtains, buttoned panels, indirect lightning, multiple mirrors, satin sofa, vintage chandelier and bookshelf with stylist feet create a scenario, where the protagonist is the customer.