I recently read about Barbara Stauffacher Soloman in Creative Review. An interview about her struggles as a pioneer of the Supergraphics movement in the 70s as a woman in the industry and mother at home.
She became disillusioned by this movement when she returned to her studies to realize that the use of Supergraphics back then were being applied to cover compromising land developments with astounding visuals. In many respects this form of deception seems to still be happening today with all manner of products.
(Barbara's work for The Sea Ranch, California, 1966 is shown above)
Like Supergraphics, we know the visual design of a product is what sells it especially for an online store, and that's why we make it a moral obligation to go out of our way to find the best designs as well as the best quality and function when it comes to designer homewares.
Food for thought.
